March 17, 2017

Webinar Now Available: A Guide to Complying with FTC Rules for Paid Promotions on Social Media

By

Brand-sponsored content is more commonly seen than ever on social media platforms in the form of paid reviews, endorsements and posts. Though it’s required by the Federal Trade Commission (FTC) that such content is clearly marked as advertising, not all businesses comply with these guidelines.

As the FTC continues to take a closer look at promotional content, it’s more necessary than ever for business owners to learn how to apply FTC rules to social media. In their complimentary webinar, Karl Kronenberger and Liana Chen discussed:

  • What qualifies content as an endorsement.
  • The guidelines for releasing an endorsement on multiple social media platforms, including Youtube, Instagram, Snapchat, and more.
  • How to implement a compliance program.

Watch the full webinar below.

 

Related Topics

Related Practice Areas

    This entry was posted on Friday, March 17, 2017 and is filed under Resources & Self-Education, Internet Law News.



    Related articles

    Get the help you need.

    We offer legal advice on a wide range of online topics

    Get legal help now

    Not seeing what you’re looking for?

    Submit your case in 3 minutes and get legal help fast.

    Submit your case online

    OR

    Give us a call
    Join our mailing list

    Stay ahead of legal matters

    The internet moves fast. We'll keep you informed.