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FTC Advertising Guidelines Series #1 - If You Can’t Prove It, Don’t Say It
February 26, 2019
Running afoul of Federal Trade Commission advertising guidelines can have significant negative consequences for a business. It’s not uncommon for FTC enforcement actions to run into millions of dollars in...
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California’s “Bot Labeling” Law
January 16, 2019
Companies using “bots” should know that California’s “bot labeling” law becomes operative later this year on July 1, 2019. The law requires clear disclosures of use of chatbots in certain...
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FTC Can’t Stop Every Deceptive Ad Or Trade Practice
December 21, 2018
Competitors Can Step In To Enforce The Law In my previous article, “You Can Sue Your Competitor For False Advertising,” I point out that the FTC can’t possibly enforce false...
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5 Dumb Things that Get FTC Attention
December 15, 2018
This article was originally published in the Feedfront Magazine, Dec. 2018, edition 45. You can see the original here. The worst nightmare for an affiliate marketer is to wake up...
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Binding Your Customers to Your Terms of Service
December 11, 2018
When you sell a product or a service to a customer over the internet, you enter a contract with them. They get your product, and you get paid. But what...
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Compelling Reasons To Consider Expediting Trademark Registrations
October 18, 2018
Compelling Reasons To Consider Expediting Trademark Registrations Trademark infringement and counterfeiting can have a devastating effect on companies launching new brands as well as early-stage retailers. E-commerce marketplaces provide robust...
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The Power of an FTC Asset Freeze Order
October 3, 2018
The United States government has many legal tools to prosecute companies, foreign nations, and individuals. One of the most powerful is the asset freeze order. Make no mistake, when such...
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They’re Leaving For a Competitor. Now What Do You Do?
August 16, 2018
This is the 3rd in a series of three articles on employee mobility: Article 1 - Frontal Lobotomies and Employee Mobility in California, California Trade Secrets & Inevitable Disclosure; Article...
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