Articles

Articles

Karl Kronenberger Brings Clarity to New FTC Rules for Affiliate Marketers in FeedFront Magazine

October 2, 2015

In May 2015, the Federal Trade Commission (FTC) released new guidelines that directly affect most affiliate marketers. Partner Karl Kronenberger authored the FeedFront magazine article, “New FTC Requirements for Affiliate...

Featured Media

Video: Open Source - Avoiding Common Pitfalls

October 1, 2015

​ More than ever, open source software is at the heart of modern online businesses and technology companies. Open source is nearly everywhere: web browsers, smartphones, home wireless routers, databases...

Resources

Kronenberger Rosenfeld Files Lawsuit Against Google and Waze for Copying Competitor’s Database

September 2, 2015

As seen in Law360 and Daily Journal, Kronenberger Rosenfeld filed a lawsuit on behalf of PhantomALERT, Inc., a GPS navigation technology company, against Waze, Inc. and its acquirer, Google, Inc...

Announcements

Video: Legal Compliance for Sellers of Health and Beauty Products

August 19, 2015

High volume sellers of health, beauty, skin care or anti-aging products, who often use affiliate marketing to generate sales, face an ever-changing legal landscape especially when it comes to keeping...

Resources

Direct Marketing News Features Karl Kronenberger on FTC’s Revised Endorsement Guidelines

August 17, 2015

Partner Karl Kronenberger was featured in the article, “I Was Paid To Write This Blog” published by Direct Marketing News, addressing the Federal Trade Commission’s (FTC) updated endorsement guidelines that...

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Karl Kronenberger Discusses FTC’s Social Media Promotion Guide with Law360

August 4, 2015

Law360 interviewed Partner Karl Kronenberger for the article, “FTC's Social Media Promotion Guide Has Marketers Confused,” discussing the Federal Trade Commission’s (FTC) revised advertising endorsement guidelines that address a variety...

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Ginny Sanderson’s Feed Front Article on Protecting Supplement Brands From False Advertising Claims

July 24, 2015

Partner Ginny Sanderson authored the article, “Dietary Supplements in the ‘DNA Barcoding’ Era” published by Feed Front magazine, the leading magazine for affiliate marketers, addressing New York Attorney General Eric...

Featured Media

Daily Journal Interviews Karl Kronenberger on Tracking Web Traffic

July 16, 2015

Partner Karl Kronenberger was featured in the Daily Journal article, “Firms aim to track clients on websites,” discussing how law firm marketers can analyze a law firm’s website traffic in...

Featured Media

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