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Selling through Amazon Raises Legal Concerns for Entrepreneurs: Legaltech News
Many entrepreneurs may find it profitable to sell through the Amazon Marketplace. As Partner Karl Kronenberger said, “The Amazon Marketplace has grown unbelievably over the last four or five years.”...
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Updated FTC Guidelines Keeps Advertisers On Their Toes
In May 2015, the Federal Trade Commission released new updates to its Endorsement Guides affecting marketers and promoters. Partner Karl Kronenberger authored the article “Endorsements, Reviews, and Astroturfing: New FTC...
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The Washington Post Talks with Ansel Halliburton on Yahoo Mail’s Ad-Blocking Experiment
With the growing use of ad blockers installed in browsers and now mobile operating systems such as iOS 9, some websites have refused to display content when they detect visitors...
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Karl Kronenberger Brings Clarity to New FTC Rules for Affiliate Marketers in FeedFront Magazine
In May 2015, the Federal Trade Commission (FTC) released new guidelines that directly affect most affiliate marketers. Partner Karl Kronenberger authored the FeedFront magazine article, “New FTC Requirements for Affiliate...
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Direct Marketing News Features Karl Kronenberger on FTC’s Revised Endorsement Guidelines
Partner Karl Kronenberger was featured in the article, “I Was Paid To Write This Blog” published by Direct Marketing News, addressing the Federal Trade Commission’s (FTC) updated endorsement guidelines that...
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