Ginny Sanderson’s Feed Front Article on Protecting Supplement Brands From False Advertising Claims

Partner Ginny Sanderson authored the article, “Dietary Supplements in the ‘DNA Barcoding’ Era” published by Feed Front magazine, the leading magazine for affiliate marketers, addressing New York Attorney General Eric T. Schneiderman’s statement that supplements on the shelves of GNC, Target and Walgreens failed DNA barcode testing for ingredient identity and its effect on supplement brands.

Though supplements are easy to acquire through a white-label supplier, easy to store, easy to ship and easy to promote online, they are also proving easy to prosecute for false advertising claims. Ms. Sanderson describes the steps affiliate marketers can take to protect a brand from prosecution, while still turning a profit.

See page 32 to read full article.