Privacy Policies CCPA

Privacy policies should be carefully drafted to comply with an array of state and federal regulations.

Some of the most valuable assets of any business are its customers and the information that the business maintains about those customers. As the type and number of regulations governing consumer privacy increases, so do the risks of gathering and storing customer data. Kronenberger Rosenfeld can help you to assess those risks and craft a privacy policy designed to avoid exposure.

We have years of experience in navigating the ever growing patchwork of state and federal privacy laws that are applicable to websites and mobile apps.

A privacy policy is more than an explanation of what information a business collects and what it does with that information. Increasingly, privacy policies are expected - if not required - to address how information is gathered, when and with whom it is shared, how customers may interact with it, and what is done to protect it. Certain types of businesses, including healthcare, financial, child-oriented companies, and businesses with overseas customers face even greater regulation. Any business that ignores customer privacy may find itself the butt of jokes at best, and the subject of a lawsuit or enforcement action at worst.

Recent FTC and state Attorney General regulations have mandated privacy policies for all mobile apps, and they have also recommended best practices for app developers for when to provide additional notice about personal data collection. We ensure that your company stays abreast all of the new regulations and recommended best practices.

The State of California has perhaps the most stringent privacy standards, reflected in the California Online Privacy Protection Act. The law requires that website operators conspicuously post a privacy policy if they collect personally identifiable information from Californians. Further, the law has been amended to include, among other things, requirements that website operators give notice of how they respond to consumers’ “do not track” requests.

Kronenberger Rosenfeld can help you craft a website privacy policy that complies with the law and also balances your business's need for flexibility with your customers' wishes to have their information treated responsibly. We can also help you structure your business and website so as to make the most of your customer information resources, all while helping keep your collection, use, disclosure, and data security practices in compliance with the law.

As aggressive and seasoned litigators, Kronenberger Rosenfeld also represents clients in the event of an FTC or state Attorney General action against you and relating to your privacy practices.

We welcome you to submit your privacy matter to us using our free online case submission form, or call us directly at 415-955-1155, ext. 120