How to Respond to a CIPA Tracking Pixel Demand Letter

This is an excerpt from The Essential Guide to CIPA. Written by Kronenberger Rosenfeld's experienced privacy attorneys, this guide covers what businesses need to know about the California Invasion of Privacy Act.

What to Do If You Receive a Demand Letter or Lawsuit

Do not ignore a CIPA demand letter. Response deadlines are often short, and early legal involvement typically produces better outcomes and lower costs.

Step One

Review and compile a list of session replay, heatmap, keystroke tracking, chatbots, or marketing pixels that capture and/or transmit data to vendors.

Step Two

Confirm the process for how your website obtains prior consent before recording calls, monitoring chats, or enabling tracking that captures message content.

Step Three

Prepare a response with an experienced California privacy attorney.

There are certain law firms who are well-known in the CIPA litigation field. According to Coalition Cyber Insurance’s recent report, “just four law firms represented the claimants in 72% of all web privacy claims.”

If you receive a shakedown demand letter or notice of a filed lawsuit, experienced counsel can assist with a resolution, which may include either a swift out-of-court settlement or aggressive defense, depending on the circumstances.

The California privacy attorneys at our firm help clients navigate evolving CIPA claims and related privacy risks, bringing practical litigation experience and technology-focused regulatory insight to high-stakes privacy matters. Contact us today for a free consultation or for guidance in responding to a California Invasion of Privacy Act demand letter.