Monday 03 08, 2021

CCPA Opt-out Buttons as Options for CCPA Compliance

Portrait Kelly Mulcahy
By Kelly Mulcahy

Associate

The proverbial dust from the implementation of the California Consumer Protection Act (“CCPA”) has settled. And at this point, most businesses are aware that under the CCPA, California residents have the right to tell a business not to sell their personal data. In order to notify consumers of this right, many businesses incorporate a “Do Not Sell My Personal Information” hyperlink on their website. In most cases, when a website user clicks on the link, they are directed to an online form to submit, instructing the business not to sell their data.

On December 10, 2020, California Attorney General Xavier Becerra, proposed a modification to the CCPA that would provide businesses with another option to notify consumers of their rights. Becerra’s proposal introduces an electronic opt-out button as another option for businesses to notify consumers of their rights. According to the proposed rules, “the button may be used in addition to posting the notice of right to opt-out, but not in lieu of any requirement to post the notice of right to opt-out or a ‘Do Not Sell My Personal Information’ link.” In other words, businesses may include both the opt-out button and link, but may not include only the opt-out button. Additionally, if a business would like to include the button, it must appear to the left of the “Do Not Sell My Personal Information” text on the business’s website.

This proposed modification is not yet finalized. The Attorney General’s office accepted comments on the proposal until December 28, 2020. Companies seeking advice about the CCPA can contact Kronenberger Rosenfeld. The firm routinely assists clients with CCPA compliance.

This entry was posted on Monday, March 08, 2021 and is filed under General News & Firm Announcements, Internet Law News.



Related articles

Privacy & Cybersecurity

Secure Passwords Are the Key to Your Online

Over 50% of Americans have been a victim of cybercrime, and one of the most common ways criminals gain access to our personal information is by stealing passwords. A strong...

Read Article

Privacy & Cybersecurity

How to Keep Up With New Privacy Laws

There has been a wave of emerging privacy laws from the California Privacy Rights Act ("CPRA"), which updates the California Consumer Privacy Act ("CCPA"), to the General Data Protection Regulation...

Read Article

Privacy & Cybersecurity

Firm Files Lawsuit Against Uphold HQ Inc Over

On February 25, 2022, Kronenberger Rosenfeld attorneys Karl Kronenberger and Kate Hollist filed a putative class action lawsuit against Uphold HQ, Inc., the company that runs the Uphold.com cryptocurrency exchange...

Read Article

Privacy & Cybersecurity

CCPA Opt-out Buttons as Options for CCPA Compliance

The proverbial dust from the implementation of the California Consumer Protection Act (“CCPA”) has settled. And at this point, most businesses are aware that under the CCPA, California residents have...

Read Article
Get the help you need.

We offer legal advice on a wide range of online topics

Get legal help now

Not seeing what you’re looking for?

Submit your case in 3 minutes and get legal help fast.

Submit your case online

OR

Give us a call
Join our mailing list

Stay ahead of legal matters

The internet moves fast. We'll keep you informed.