Rights Of Publicity
These days, it’s easy for bad actors to steal photos off social media and use them in their advertising. Everyone has the right to control the use of their image for commercial purposes. California and other states have “right of publicity” laws that prevent a persons’ likeness, often in the form of photographs, from being used without their permission. Kronenberger Rosenfeld litigates right of publicity cases in California and other states, and we would be happy to bring our experience to bear for you.
Unauthorized use of photographs can result in the misappropriation of another's right of publicity.
If a company uses your likeness in its advertising, promotional work, or other material without first seeking your consent, you may have a claim under California’s misappropriation of identity statute. A successful misappropriation plaintiff can win both the right to prevent further misappropriation and money in the form of minimum damages and attorneys’ fees.
If others are using photographs of you on the internet, without your permission, we can help you assert your rights under California law.
If you believe your image has been misappropriated over the internet or through offline media, Kronenberger Rosenfeld can help you with your right of publicity claim. For more information, please submit details of your case using our online case submission form.
- Represented an acclaimed fashion model in a lawsuit involving a clothing retailer misappropriating images of the model in internet advertising.
- Represented a financial services company against broker, involving allegations of misappropriation of the broker’s name in keywords triggering advertising in PPC search engines.
- Represented a Las Vegas-based entertainment company in allegations of misappropriation of likeness made by a celebrity’s estate.