April 05, 2016

The Legal Traps of Amazon’s Fulfillment Program: Thomson Reuters Features Karl Kronenberger in Q&A

Fulfillment by Amazon (FBA) is a program in which Amazon agrees to store and ship products for a fee so that business owners do not need to rent warehouse space. Also, entrepreneurs’ products are sold on the Amazon website, available for “Prime” shipping to consumers. Though this is an appealing business model, entrepreneurs selling products online using this program may not be aware of the legal traps that could affect them. Partner Karl Kronenberger sat down with Thomson Reuters to outline some of the legal risks involved with selling through FBA.

“The problem that we, as a firm, see more than anything else is the issue of third parties selling their products in a way that purports to be the product of the entrepreneur – this is commonly referred to as “ASIN hijacking,” Mr. Kronenberger said. “Conventional forms of intellectual property infringement are also real problems on Amazon, from the unauthorized use of photographs to the use of stolen advertising copy.”

Though FBA can be a relatively simple business platform, entrepreneurs should ensure that they are adequately protected. Mr. Kronenberger recommends that entrepreneurs take the extra steps to file trademark registrations and copyrights for the products, as well as to properly mark products and the products’ packaging with their patent number.

Read full article.

This entry was posted on Tuesday, April 05, 2016 and is filed under Press & Published Articles, Internet Law News.



Related articles

Advertising Law / FTC Compliance

FTC Issues Warning to Hundreds of Supplement and

If your company markets health, wellness, and weight loss products, it is important to be aware of the recent warning issued by the Federal Trade Commission (FTC) to almost 70...

Read Article

Advertising Law / FTC Compliance

New FTC Guidelines for Consumer Reviews

Companies marketing to consumers using online reviews, testimonials, or other endorsements, as well as platforms collecting, facilitating, and publishing consumer reviews, should be aware of recent guidance by the Federal...

Read Article

Advertising Law / FTC Compliance

The Essential Guide to FTC Compliance, Investigations, and

The Essential Guide to FTC Compliance, Investigations, and Enforcement is a valuable resource for any company that must address FTC compliance, an FTC investigation, or an FTC lawsuit. If you...

Read Article

Advertising Law / FTC Compliance

The Legal Traps of Amazon’s Fulfillment Program: Thomson

Fulfillment by Amazon (FBA) is a program in which Amazon agrees to store and ship products for a fee so that business owners do not need to rent warehouse space...

Read Article
Get the help you need.

We offer legal advice on a wide range of online topics

Get legal help now

Not seeing what you’re looking for?

Submit your case in 3 minutes and get legal help fast.

Submit your case online

OR

Give us a call
Join our mailing list

Stay ahead of legal matters

The internet moves fast. We'll keep you informed.