Affiliate Marketing Law: Advertiser and Affiliate Agreements
Advertising and Marketing Attorneys helping clients structure, negotiate, and enforce high‑quality advertiser, network, and publisher agreements to reduce regulatory risk, prevent fraud, and keep commissions flowing.
Affiliate Marketing Attorneys
Kronenberger Rosenfeld, LLP helps clients create well-drafted agreements to ensure on-time payments and to protect against the bad acts of rogue advertisers and publishers. Our team has represented companies in all aspects of the performance marketing industry for years, including ad networks, advertisers, and affiliate publishers and influencers.
Influencer and Affiliate Marketing
Internet and technology businesses increasingly depend on affiliate and performance marketing to drive growth, but every new campaign, offer, and traffic source can create meaningful legal risk. Complying with advertising, consumer‑protection, and privacy rules, while also managing complex relationships among advertisers, networks, affiliates, and influencers, requires clear contracts and practical guidance.
Advertiser and Affiliate Agreements
Kronenberger Rosenfeld’s affiliate marketing attorneys structure, review, and negotiate advertiser, affiliate, and network agreements designed to keep programs profitable and compliant.
Drawing on extensive experience with internet advertising, spam litigation, and FTC and state Attorney General actions, the team focuses on building advertiser and affiliate contract terms that address real‑world issues—fraud, tracking and payment disputes, misleading claims, spam exposure, and regulatory investigations—before they turn into lawsuits.
Affiliate Marketing Law Experience
The firm’s deep experience and technical savvy in the realm of internet law are hugely beneficial to the firm’s affiliate advertising clients. For over 20 years we have represented companies involved in digital advertising helping them deal with many types of disputes.
Our firm is uniquely qualified to draft the agreements that govern the relationships between the different players in this industry, and our goal is to create agreements that protect our clients and either eliminate or greatly reduce the possibility of future litigation. When we draft agreements, we draw upon our years of experience in affiliate marketing law, addressing issues such as:
- Minimizing the risk of an action by a government regulator (i.e. FTC or state Attorney General);
- Affiliate fraud;
- Collection problems;
- Minimizing the risk of spam lawsuits and parsing out liability if a spam lawsuit is filed;
- Indemnification, including situations when multiple parties (for example, both the advertiser and publisher) may be at fault;
- Limiting the risk of advertisers or affiliates circumventing a network and contracting directly.
If you need our help in creating affiliate or advertiser agreements or navigating the world of affiliate marketing law, please call us at 415-955-1155, ext. 120. You may also submit your matter to us in our online case submission form.
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